{
  "hide_global_banner": false,
  "primary_theme": "light",
  "primary_label": "For Marketers",
  "primary_slices": [
    {
      "variation": "homepageSegmented",
      "version": "initial",
      "items": [],
      "primary": {
        "illustration_color": "blue",
        "heading": [
          {
            "type": "heading1",
            "text": "Prompt new pages. Build new journeys",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Connect Prismic to Claude, ChatGPT, or any MCP-enabled AI tool. Create new pages, rewrite existing ones, or make updates with a prompt. Then review every change in Prismic and publish when you’re ready.",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "link": [
          {
            "id": "Y3UH2RAAACgAxXmd",
            "type": "page",
            "tags": [
              "Demo"
            ],
            "lang": "en-eu",
            "slug": "see-prismic-in-action",
            "first_publication_date": "2022-11-16T15:55:08+0000",
            "last_publication_date": "2026-09-18T11:48:59+0000",
            "uid": "demo",
            "link_type": "Document",
            "key": "6c1724f0-357c-4e5d-98fc-ad1e58a012f8",
            "isBroken": false,
            "text": "Get a demo",
            "variant": "Primary"
          }
        ],
        "cta_microcopy": [
          {
            "type": "paragraph",
            "text": "No credit card required",
            "spans": [
              {
                "start": 0,
                "end": 23,
                "type": "strong"
              }
            ],
            "direction": "ltr"
          }
        ],
        "logotypes": [
          {
            "logotype": {
              "dimensions": {
                "width": 248,
                "height": 69
              },
              "alt": "Ski.com logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z7hCvp7c43Q3gDLL_skicom-1-.svg",
              "id": "Z7hCvp7c43Q3gDLL",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          },
          {
            "logotype": {
              "dimensions": {
                "width": 101,
                "height": 48
              },
              "alt": "Glovo logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z9rEODiBA97Giprk_glovo.svg",
              "id": "Z9rEODiBA97Giprk",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          },
          {
            "logotype": {
              "dimensions": {
                "width": 70,
                "height": 48
              },
              "alt": "McDonald's logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/aj0Bw1bRV8_Qf3jh_mcdonalds.svg",
              "id": "aj0Bw1bRV8_Qf3jh",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          },
          {
            "logotype": {
              "dimensions": {
                "width": 360,
                "height": 54
              },
              "alt": "Bershka logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Zegsov_jD4D4xSjK_bershka-logo.svg",
              "id": "Zegsov_jD4D4xSjK",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          },
          {
            "logotype": {
              "dimensions": {
                "width": 104,
                "height": 48
              },
              "alt": "Unmind logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z9rEPjiBA97Gipru_unmind.svg",
              "id": "Z9rEPjiBA97Gipru",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          }
        ]
      },
      "id": "main_hero$ce4dd6bd-a095-4fa4-ba17-76f77c10c4ca",
      "slice_type": "main_hero",
      "slice_label": null
    },
    {
      "variation": "addSpace",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$2412dd53-4182-459d-934e-8ada20529821",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "addSpace",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$642133f7-98ea-49b2-bd96-418f16d5800f",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "imageTextRight",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "eyebrow": null,
        "eyebrow_color": null,
        "heading": [
          {
            "type": "heading2",
            "text": "Built for your brand. Designed for growth",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Your brand already lives in Prismic. Your sections (slices), content structure, and guidelines give your team and AI the same rules to work from. Create SEO pages, launch campaigns, and update your site at scale without drifting off-brand. Connect Prismic to Claude, ChatGPT, or any MCP-enabled AI tool. Let AI do the heavy lifting. Review and publish in Prismic.",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "image": {
          "dimensions": {
            "width": 1600,
            "height": 1200
          },
          "alt": "woman prompting AI",
          "copyright": null,
          "url": "https://images.prismic.io/prismic-main/5BIu5zxe6GAZ0G9k_woman-prompting-ai-landing-page-builder-4-.png?auto=format,compress&rect=0,0,1248,936&w=1600&h=1200",
          "id": "5BIu5zxe6GAZ0G9k",
          "edit": {
            "x": 0,
            "y": 0,
            "zoom": 1,
            "background": "transparent"
          }
        },
        "caption": null,
        "stats": [
          {
            "number": "4,800+",
            "label": "marketers using Prismic"
          },
          {
            "number": "23x",
            "label": "recognized for excellence on G2"
          }
        ]
      },
      "id": "main_benefits$10495d03-0579-44d1-867a-2baaee061c55",
      "slice_type": "main_benefits",
      "slice_label": null
    },
    {
      "variation": "numbers",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "What teams are doing with Prismic + AI",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "The work your team already does, without all the manual steps. Connect Prismic to your AI tools and put them to work on real content.",
            "spans": [],
            "direction": "ltr"
          }
        ]
      },
      "id": "main_features$1a2b1088-fc5c-4d15-8117-54bc5d4bad06",
      "slice_type": "main_features",
      "slice_label": null
    },
    {
      "variation": "remove_space",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$e5c7c128-25b1-445a-8655-0ec4ad504bab",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "image",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "image": {
          "dimensions": {
            "width": 1767,
            "height": 812
          },
          "alt": "bulk edit copy on the website",
          "copyright": null,
          "url": "https://prismic-main.cdn.prismic.io/prismic-main/sjKpSS3CKPVPUe0p_Group1400001537-2-.svg",
          "id": "sjKpSS3CKPVPUe0p",
          "edit": {
            "x": 0,
            "y": 0,
            "zoom": 1,
            "background": "transparent"
          }
        },
        "full_width": true,
        "remove_border": true
      },
      "id": "main_text_media$78509eff-4f22-430f-86cc-1da1698d1c62",
      "slice_type": "main_text_media",
      "slice_label": null
    },
    {
      "variation": "remove_space",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$2db908df-b094-4798-8e7a-103eefbb1bc5",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "remove_space",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$549f367f-9e42-4cb0-9912-c0c315933d6c",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "twoColumns",
      "version": "initial",
      "items": [
        {
          "eyebrow": "Go global",
          "eyebrow_color": "blue",
          "heading": [
            {
              "type": "heading3",
              "text": "Launch every locale at once",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Give your AI a source page. It adapts the content across locales while keeping the same structure.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {},
          "icon_color": "blue",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "eyebrow": "Update at scale",
          "eyebrow_color": "blue",
          "heading": [
            {
              "type": "heading3",
              "text": "Bulk update hundreds of pages",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Rewrite titles, audit SEO and AI search, update CTAs, quotes, and more across multiple pages. Review everything in Prismic, then publish all your changes at once.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {},
          "icon_color": "blue",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "eyebrow": "Ask, don’t dig",
          "eyebrow_color": "blue",
          "heading": [
            {
              "type": "heading3",
              "text": "Audit your content with a prompt",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Find broken links, outdated promos, or content that needs attention. Just ask.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {},
          "icon_color": "blue",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "eyebrow": "Cut switching costs",
          "eyebrow_color": "blue",
          "heading": [
            {
              "type": "heading3",
              "text": "Migrate to Prismic with an agent",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Whole sites, blogs, and prototypes, moved over by an agent instead of a migration project. If switching CMS platforms has felt like too much work, this is why it isn't anymore.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {},
          "icon_color": "blue",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        }
      ],
      "primary": {
        "theme": "Inherit from page",
        "heading": [],
        "subheading": []
      },
      "id": "main_features$a7588f0d-4a75-4ec5-a922-9fd07eb854e9",
      "slice_type": "main_features",
      "slice_label": null
    },
    {
      "variation": "compact",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "Explore Prismic + AI",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [],
        "link": [
          {
            "id": "Y3UH2RAAACgAxXmd",
            "type": "page",
            "tags": [
              "Demo"
            ],
            "lang": "en-eu",
            "slug": "see-prismic-in-action",
            "first_publication_date": "2022-11-16T15:55:08+0000",
            "last_publication_date": "2026-09-18T11:48:59+0000",
            "uid": "demo",
            "link_type": "Document",
            "key": "f14ae32a-2cbe-4d07-92a5-4ecc1db62afb",
            "isBroken": false,
            "text": "Get a demo",
            "variant": "primary"
          }
        ]
      },
      "id": "main_call_to_action$20cc5b85-4178-4d7a-92ff-f058ba5760d7",
      "slice_type": "main_call_to_action",
      "slice_label": null
    },
    {
      "variation": "default",
      "version": "initial",
      "items": [
        {
          "heading": [
            {
              "type": "heading3",
              "text": "1. Connect",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Point any MCP-enabled AI tool at your Prismic repository. No plugin to install, no integration to build from scratch.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {},
          "icon_color": "purple",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "2. Draft",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Prompt new pages, rewrite content, or update existing pages using the structure already built into your site.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {},
          "icon_color": "purple",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "3. Review",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Everything lands in Prismic for review. Make any final changes, then publish when you’re ready.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {},
          "icon_color": "purple",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        }
      ],
      "primary": {
        "theme": "dark",
        "heading": [
          {
            "type": "heading2",
            "text": "Three steps. No new workflow to learn",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Prismic doesn't ask your team to change how they already work with AI. It just gives that work a place to land.",
            "spans": [],
            "direction": "ltr"
          }
        ]
      },
      "id": "main_features$ab7f6ccc-7075-42cc-979e-6e396be946f2",
      "slice_type": "main_features",
      "slice_label": null
    },
    {
      "variation": "threeColumnsWithImage",
      "version": "initial",
      "items": [
        {
          "image": {
            "dimensions": {
              "width": 624,
              "height": 384
            },
            "alt": "Screenshot of a Prismic page showing structured, component-based content by default",
            "copyright": null,
            "url": "https://images.prismic.io/prismic-main/TvcDS1ML19GFNED3_structured-by-default.png?auto=format,compress&rect=0,0,936,576&w=624&h=384",
            "id": "TvcDS1ML19GFNED3",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "heading": [
            {
              "type": "heading3",
              "text": "Structured by default",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Give search engines and AI assistants clean, structured content they can understand, surface, and cite.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "image": {
            "dimensions": {
              "width": 624,
              "height": 384
            },
            "alt": "Screenshot of Prismic's version history showing every change tracked",
            "copyright": null,
            "url": "https://images.prismic.io/prismic-main/UJnHhB26Y9XGSijt_every-change-tracked.png?auto=format,compress&rect=0,0,936,576&w=624&h=384",
            "id": "UJnHhB26Y9XGSijt",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "heading": [
            {
              "type": "heading3",
              "text": "Every change, tracked",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "See what changed, who or what changed it, and roll back when you need to.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "image": {
            "dimensions": {
              "width": 624,
              "height": 384
            },
            "alt": "Screenshot of Prismic's preview mode shown before publishing",
            "copyright": null,
            "url": "https://images.prismic.io/prismic-main/g1G3ybBnf3cyvhPr_preview-before-you-publish.png?auto=format,compress&rect=0,0,936,576&w=624&h=384",
            "id": "g1G3ybBnf3cyvhPr",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "heading": [
            {
              "type": "heading3",
              "text": "Preview before you publish",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "See exactly how your page will look before anything goes live.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        }
      ],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "One agentic web platform. Built for people and AI",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Everything your team needs to run your website, with a structure AI can work with too.",
            "spans": [],
            "direction": "ltr"
          }
        ]
      },
      "id": "main_features$6fa17aa9-b5ae-490c-90f9-7de7618d3ab0",
      "slice_type": "main_features",
      "slice_label": null
    },
    {
      "variation": "compact",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "Ready to build pages that convert?",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Join 4,800+ marketers using Prismic to amplify their web strategy.",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "link": [
          {
            "id": "Y3UH2RAAACgAxXmd",
            "type": "page",
            "tags": [
              "Demo"
            ],
            "lang": "en-eu",
            "slug": "see-prismic-in-action",
            "first_publication_date": "2022-11-16T15:55:08+0000",
            "last_publication_date": "2026-09-18T11:48:59+0000",
            "uid": "demo",
            "link_type": "Document",
            "key": "3879efea-e393-495b-ab9c-9d4ece6ddd8a",
            "isBroken": false,
            "text": "Get a demo",
            "variant": "primary"
          }
        ]
      },
      "id": "main_call_to_action$c0ef6463-3a11-4823-af7c-646aa7b6ace7",
      "slice_type": "main_call_to_action",
      "slice_label": null
    },
    {
      "variation": "successStoriesSlider",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "Growth stories from teams like yours",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "center_heading": false,
        "cards": [
          {
            "logo": {
              "dimensions": {
                "width": 90,
                "height": 48
              },
              "alt": "UNICEF logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/aOe7Ap5xUNkB1ygr_logo-unicef.svg",
              "id": "aOe7Ap5xUNkB1ygr",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "quote": [
              {
                "type": "paragraph",
                "text": "Our emergency campaign went live in under six hours. The team had all the tools they needed. That’s huge for us.",
                "spans": [],
                "direction": "ltr"
              }
            ],
            "avatar": {
              "dimensions": {
                "width": 256,
                "height": 256
              },
              "alt": "Ghada Vanderpool, Head of Marketing at UNICEF NZ",
              "copyright": null,
              "url": "https://images.prismic.io/prismic-main/aNO3Np5xUNkB1DHk_IMG_3736.JPG?auto=format%2Ccompress&rect=350%2C0%2C674%2C674&w=256&h=256",
              "id": "aNO3Np5xUNkB1DHk",
              "edit": {
                "x": 350,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "author": "Ghada Vanderpool",
            "author_details": "Head of Marketing, UNICEF NZ",
            "link": {
              "link_type": "Web",
              "key": "10a08059-b1e9-4588-bdc3-2240090709d8",
              "url": "https://prismic.io/customers/unicef-aotearoa-nz",
              "text": "Read UNICEF's story"
            },
            "color": null
          },
          {
            "logo": {
              "dimensions": {
                "width": 254,
                "height": 48
              },
              "alt": "SportsShoes logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/aOfbFJ5xUNkB1y75_logo-sportsshoes.com.svg",
              "id": "aOfbFJ5xUNkB1y75",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "quote": [
              {
                "type": "paragraph",
                "text": "The way Slice Machine binds so closely with the engineering side of things was the main aspect we needed. It really helped us speed up development.",
                "spans": [],
                "direction": "ltr"
              }
            ],
            "avatar": {
              "dimensions": {
                "width": 256,
                "height": 256
              },
              "alt": "Nathan Doore, Software Engineer at SportsShoes",
              "copyright": null,
              "url": "https://images.prismic.io/prismic-main/aOjNYJ5xUNkB10PB_purple-ball-avatar.png?auto=format,compress&rect=0,0,600,600&w=256&h=256",
              "id": "aOjNYJ5xUNkB10PB",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "author": "Nathan Doore",
            "author_details": "Software Engineer, SportsShoes",
            "link": {
              "link_type": "Web",
              "key": "28c5f00f-d1cd-4b5d-b91c-a3f074810958",
              "url": "https://prismic.io/customers/sportsshoes",
              "text": "Read SportsShoes' story"
            },
            "color": null
          },
          {
            "logo": {
              "dimensions": {
                "width": 254,
                "height": 48
              },
              "alt": "SportsShoes logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/aOfbFJ5xUNkB1y75_logo-sportsshoes.com.svg",
              "id": "aOfbFJ5xUNkB1y75",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "quote": [
              {
                "type": "paragraph",
                "text": "We recreated over 200 bespoke pages using just 10 slices… every week I look at new pages my team presents and think, \"wow, that looks great and I’ve never seen us use that slice in that way before\".",
                "spans": [],
                "direction": "ltr"
              }
            ],
            "avatar": {
              "dimensions": {
                "width": 256,
                "height": 256
              },
              "alt": "Alexander Bartling, Design Manager at SportsShoes",
              "copyright": null,
              "url": "https://images.prismic.io/prismic-main/aOjNBZ5xUNkB10Oz_orange-ball-avatar.png?auto=format,compress&rect=0,0,600,600&w=256&h=256",
              "id": "aOjNBZ5xUNkB10Oz",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "author": "Alexander Bartling",
            "author_details": "Design Manager, SportsShoes",
            "link": {
              "link_type": "Web",
              "key": "fc13b52f-09c9-4839-a2db-71f32597960f",
              "url": "https://prismic.io/customers/sportsshoes",
              "text": "Read SportsShoes' story"
            },
            "color": null
          },
          {
            "logo": {
              "dimensions": {
                "width": 104,
                "height": 48
              },
              "alt": "Unmind logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z9rEPjiBA97Gipru_unmind.svg",
              "id": "Z9rEPjiBA97Gipru",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "quote": [
              {
                "type": "paragraph",
                "text": "Prismic has completely changed how we work. It’s fast, flexible, and gives our teams real control.",
                "spans": [],
                "direction": "ltr"
              }
            ],
            "avatar": {
              "dimensions": {
                "width": 256,
                "height": 256
              },
              "alt": "George Stokes, Digital Operations Lead at Unmind",
              "copyright": null,
              "url": "https://images.prismic.io/prismic-main/aOjNYZ5xUNkB10PC_blue-ball-avatar.png?auto=format,compress&rect=0,0,600,600&w=256&h=256",
              "id": "aOjNYZ5xUNkB10PC",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "author": "George Stokes",
            "author_details": "Digital Operations Lead, Unmind",
            "link": {
              "link_type": "Web",
              "key": "20ca9b85-975b-46c3-93fe-bfb1a64a8bec",
              "url": "https://prismic.io/customers/unmind",
              "text": "Read Unmind's story"
            },
            "color": null
          },
          {
            "logo": {
              "dimensions": {
                "width": 114,
                "height": 48
              },
              "alt": "Arcadia logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/aOfbE55xUNkB1y74_logo-arcadia.svg",
              "id": "aOfbE55xUNkB1y74",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "quote": [
              {
                "type": "paragraph",
                "text": "Slices ensure that we can always make pages that feel like Arcadia because they are modular and flexible, allowing for consistency across the website.",
                "spans": [],
                "direction": "ltr"
              }
            ],
            "avatar": {
              "dimensions": {
                "width": 256,
                "height": 256
              },
              "alt": "Adam Offitzer, Director of Brand and Comms at Arcadia",
              "copyright": null,
              "url": "https://images.prismic.io/prismic-main/aOjNX55xUNkB10PA_green-ball-avatar.png?auto=format,compress&rect=0,0,600,600&w=256&h=256",
              "id": "aOjNX55xUNkB10PA",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "author": "Adam Offitzer",
            "author_details": "Director of Brand and Comms, Arcadia",
            "link": {
              "link_type": "Web",
              "key": "2726187d-38af-4a12-adee-c72efc3a7afb",
              "url": "https://prismic.io/customers/arcadia",
              "text": "Read Arcadia's story"
            },
            "color": null
          },
          {
            "logo": {
              "dimensions": {
                "width": 72,
                "height": 48
              },
              "alt": "EVRI logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z9rENziBA97Giprj_evri.svg",
              "id": "Z9rENziBA97Giprj",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "quote": [
              {
                "type": "paragraph",
                "text": "We have around 40 slices now, and a lot of them have variants. That covers almost everything. It's quite infrequent that we get a design and the content creators say that they don’t have what they need.",
                "spans": [],
                "direction": "ltr"
              }
            ],
            "avatar": {
              "dimensions": {
                "width": 256,
                "height": 256
              },
              "alt": "Ciaran Green profile picture",
              "copyright": null,
              "url": "https://images.prismic.io/prismic-main/6536249cfbd9a45bcec822b8_CiaranGreen.jpg?auto=format,compress&rect=0,504,3024,3024&w=256&h=256",
              "id": "ZTYknPvZpFvOyCK4",
              "edit": {
                "x": 0,
                "y": 504,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "author": "Ciaran Green",
            "author_details": "Technical Architect, EVRI",
            "link": {
              "link_type": "Web",
              "key": "51e55998-1d56-4ef2-b7b9-dcdf8cf286d6",
              "url": "https://prismic.io/customers/evri",
              "text": "Read EVRI's story"
            },
            "color": null
          },
          {
            "logo": {
              "dimensions": {
                "width": 95,
                "height": 48
              },
              "alt": "Ski.com logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z9rEPDiBA97Giprr_ski.com.svg",
              "id": "Z9rEPDiBA97Giprr",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "quote": [
              {
                "type": "paragraph",
                "text": "With Prismic slices, creating landing pages has never been easier. The system ensures every page stays perfectly on-brand without the complexity we’ve experienced with other page builders. It’s simple, efficient, and exactly what we needed.",
                "spans": [],
                "direction": "ltr"
              }
            ],
            "avatar": {
              "dimensions": {
                "width": 256,
                "height": 256
              },
              "alt": "Harry Peisach, CEO of Ski.com",
              "copyright": null,
              "url": "https://images.prismic.io/prismic-main/aOjNBZ5xUNkB10Oz_orange-ball-avatar.png?auto=format,compress&rect=0,0,600,600&w=256&h=256",
              "id": "aOjNBZ5xUNkB10Oz",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            },
            "author": "Harry Peisach",
            "author_details": "CEO, Ski.com",
            "link": {
              "link_type": "Web",
              "key": "78becd2b-0fc0-46a6-870d-18e32bfa2661",
              "url": "https://prismic.io/customers/ski-com",
              "text": "Read Ski.com's story"
            },
            "color": null
          }
        ]
      },
      "id": "main_featured$02c9cea4-804c-4925-9407-5f8088c93595",
      "slice_type": "main_featured",
      "slice_label": null
    },
    {
      "variation": "default",
      "version": "initial",
      "items": [
        {
          "question": [
            {
              "type": "heading3",
              "text": "What is Prismic?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "Prismic is the agentic web platform where teams and AI agents turn strategy into on-brand pages, from a single campaign to a whole website.\nOur specialized agents produce hundreds of distinct SEO, GEO, and ABM pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. It all runs on one headless CMS foundation, so campaigns and the full website live on the same model, not scattered across separate tools. ",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "question": [
            {
              "type": "heading3",
              "text": "Does my team need developers to use Prismic?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "Prismic requires an initial technical setup. Once it's done, your marketing team can build and update pages without waiting on developers. If your company does not have technical resources you can access our partner agency network to choose an agency to help with the setup.  For landing pages specifically, we can help you with the initial setup, no agencies needed. Now if you have your own developers, they will get modern framework integrations and AI development tools for a fast setup.",
              "spans": [
                {
                  "start": 208,
                  "end": 230,
                  "type": "hyperlink",
                  "data": {
                    "link_type": "Web",
                    "url": "https://prismic.io/hire-a-developer",
                    "target": "_blank"
                  }
                }
              ],
              "direction": "ltr"
            }
          ]
        },
        {
          "question": [
            {
              "type": "heading3",
              "text": "What is a Headless CMS ?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "Headless CMS is a type of content management system approach in which the front-end (presentation layer) is separated from the back-end (content layer). Content is delivered through APIs rather than tied to a single fixed template, which gives teams more flexibility in how a website is built and rendered.",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "Unlike a traditional CMS, where the backend and frontend are tightly connected, a headless CMS gives teams more flexibility. Developers can build fast, secure, and fully customized websites using modern technologies, while marketers and content teams can easily create and manage content independently. Prismic runs this way for 10,000+ websites, powering 70M+ pages across 90+ countries.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "question": [
            {
              "type": "heading3",
              "text": "What is an Agentic Web Platform?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "- Traditional CMSs help you publish content",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "- An Agentic Web Platform helps you continuously improve your website",
              "spans": [],
              "direction": "ltr"
            },
            {
              "type": "paragraph",
              "text": "- AI agents assist with content creation, optimization, localization, SEO, and publishing while your team stays in control \n\nPoint Prismic's agents at one page and they can produce hundreds of distinct, on-brand pages from that single starting point.  Each one ready for the team to review before it goes live.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "question": [
            {
              "type": "heading3",
              "text": "What is MCP?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "MCP stands for Model Context Protocol, an open standard that lets AI tools like Claude and ChatGPT connect to outside systems and pull in real data instead of just working from what they were trained on. For Prismic, that means your AI agents can reach into your other tools, like a CRM, Analytics or product catalog, and use that data directly when building or updating a page.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "question": [
            {
              "type": "heading3",
              "text": "How does Prismic help my pages get found in AI search and Google?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "Every page you build gets built-in schema support, so it's ready to appear in AI-powered discovery engines, Google AI Overviews, and regular Google Search. Your marketing team can ship pages designed to rank without waiting on a developer to add structured data by hand.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        }
      ],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "FAQ",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": []
      },
      "id": "main_faq$93cd89dd-2eb0-441d-9736-23c6e9b345c7",
      "slice_type": "main_faq",
      "slice_label": null
    }
  ],
  "secondary_theme": "dark",
  "secondary_label": "For Developers",
  "secondary_slices": [
    {
      "variation": "homepageSegmented",
      "version": "initial",
      "items": [],
      "primary": {
        "illustration_color": "purple",
        "heading": [
          {
            "type": "heading1",
            "text": "Build Prismic sites with your AI agent of choice",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Use AI agents to model content, generate sections, and ship faster",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "link": [
          {
            "link_type": "Web",
            "key": "2f8c14f0-544d-4e58-8c15-2c35ba5b07a2",
            "url": "#copy-ai-prompt",
            "text": "✦ Get started with AI ",
            "variant": "Primary"
          },
          {
            "id": "Y3UH2RAAACgAxXmd",
            "type": "page",
            "tags": [
              "Demo"
            ],
            "lang": "en-eu",
            "slug": "see-prismic-in-action",
            "first_publication_date": "2022-11-16T15:55:08+0000",
            "last_publication_date": "2026-09-18T11:48:59+0000",
            "uid": "demo",
            "link_type": "Document",
            "key": "aebbdee2-e7e3-4a13-b4a8-9fd3be6a35a5",
            "isBroken": false,
            "text": "Get a demo",
            "variant": "Secondary"
          }
        ],
        "cta_microcopy": [
          {
            "type": "paragraph",
            "text": "No credit card required",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "logotypes": [
          {
            "logotype": {
              "dimensions": {
                "width": 72,
                "height": 48
              },
              "alt": "EVRI logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z9rENziBA97Giprj_evri.svg",
              "id": "Z9rENziBA97Giprj",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          },
          {
            "logotype": {
              "dimensions": {
                "width": 134,
                "height": 48
              },
              "alt": "Bershka logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z9rENTiBA97Giprg_bershka.svg",
              "id": "Z9rENTiBA97Giprg",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          },
          {
            "logotype": {
              "dimensions": {
                "width": 248,
                "height": 69
              },
              "alt": "Ski.com logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/Z7hCvp7c43Q3gDLL_skicom-1-.svg",
              "id": "Z7hCvp7c43Q3gDLL",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          },
          {
            "logotype": {
              "dimensions": {
                "width": 70,
                "height": 48
              },
              "alt": "McDonald's logo",
              "copyright": null,
              "url": "https://prismic-main.cdn.prismic.io/prismic-main/aj0Bw1bRV8_Qf3jh_mcdonalds.svg",
              "id": "aj0Bw1bRV8_Qf3jh",
              "edit": {
                "x": 0,
                "y": 0,
                "zoom": 1,
                "background": "transparent"
              }
            }
          }
        ]
      },
      "id": "main_hero$5f0298c8-1f8d-43b7-82ef-16c5ee9680d9",
      "slice_type": "main_hero",
      "slice_label": null
    },
    {
      "variation": "addSpace",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$5c1af1c5-a97e-451a-a5bd-aa754cbeb2a4",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "imageTextRight",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "eyebrow": null,
        "eyebrow_color": null,
        "heading": [
          {
            "type": "heading2",
            "text": "Designed for modern frontend development",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Prismic combines the flexibility of headless architecture with a developer experience built around reusable page sections, structured content, and modern frameworks. A reusable page section is a page component that developers define in code and marketers assemble visually. Your content models stay in sync with your codebase, so you can build, preview, and iterate at your own pace.",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "image": {
          "dimensions": {
            "width": 1600,
            "height": 1200
          },
          "alt": "Illustration of code and content slices representing Prismic's developer-focused architecture",
          "copyright": null,
          "url": "https://prismic-main.cdn.prismic.io/prismic-main/65a005967a5e8b1120d57370_code-slices-1-.svg",
          "id": "ZaAFlnpeixEg1XNw",
          "edit": {
            "x": 56,
            "y": 0,
            "zoom": 1,
            "background": "transparent"
          }
        },
        "caption": null,
        "stats": []
      },
      "id": "main_benefits$5ab34c33-00c5-495a-85ef-fdaba2bfe8c8",
      "slice_type": "main_benefits",
      "slice_label": null
    },
    {
      "variation": "frameworksCompact",
      "version": "initial",
      "items": [
        {
          "icon": {
            "dimensions": {
              "width": 40,
              "height": 40
            },
            "alt": "Next.js logo",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/e3aa251d-ed6c-43d7-addc-b2e86e42d647_next.svg?auto=compress,format?auto=compress,format",
            "id": "Y7143BEAACYAZcfu",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "color": "blue",
          "link": {
            "link_type": "Web",
            "key": "2a929809-54f1-40f2-b225-645d9cd5c890",
            "url": "https://prismic.io/docs/nextjs",
            "target": ""
          },
          "link_label": "Next.js"
        },
        {
          "icon": {
            "dimensions": {
              "width": 40,
              "height": 40
            },
            "alt": "Nuxt logo",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/13789660-d7c8-4ed5-84e4-af54e1afcf3b_nuxt.svg?auto=compress,format?auto=compress,format",
            "id": "Y7144BEAACUAZcgE",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "color": "green",
          "link": {
            "link_type": "Web",
            "key": "e3b2977d-3d0d-4e74-b0e7-95aa05244d8e",
            "url": "https://prismic.io/docs/nuxt",
            "target": ""
          },
          "link_label": "Nuxt"
        },
        {
          "icon": {
            "dimensions": {
              "width": 200,
              "height": 200
            },
            "alt": "SvelteKit logo",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/76d6d8d6-5c6c-47c9-98ea-3b68162a9dc1_SvelteKit-logo-red.svg?auto=compress,format?auto=compress,format",
            "id": "ZPCEcxEAACkATOWJ",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "color": "pink",
          "link": {
            "link_type": "Web",
            "key": "8637adce-a395-4de6-9c61-0151405b8a7b",
            "url": "https://prismic.io/docs/svelte",
            "target": ""
          },
          "link_label": "SvelteKit"
        }
      ],
      "primary": {
        "theme": "dark",
        "text": [
          {
            "type": "paragraph",
            "text": "An integration experience that goes beyond data fetching:",
            "spans": [],
            "direction": "ltr"
          }
        ]
      },
      "id": "main_features$578647be-7cf2-4eb1-be88-876d6406e5d6",
      "slice_type": "main_features",
      "slice_label": null
    },
    {
      "variation": "addSpace",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$ca83f3b8-420d-41d5-b0b2-a5addd9b9ed7",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "productVisual",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "background_color": null,
        "heading": [
          {
            "type": "heading2",
            "text": "Start building with AI + CLI",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Use Claude, Cursor and Codex to create a Prismic-powered website. After installing the Prismic AI skill, your agent can use the Prismic CLI to initialize a project, configure a repository, model your content, generate slices and sections, and launch a local development environment.",
            "spans": [
              {
                "start": 98,
                "end": 103,
                "type": "hyperlink",
                "data": {
                  "link_type": "Web",
                  "url": "https://prismic.io/docs/ai#install-the-skill",
                  "target": "_blank"
                }
              },
              {
                "start": 98,
                "end": 103,
                "type": "strong"
              },
              {
                "start": 136,
                "end": 139,
                "type": "hyperlink",
                "data": {
                  "link_type": "Web",
                  "url": "https://prismic.io/docs/cli",
                  "target": "_blank"
                }
              },
              {
                "start": 136,
                "end": 139,
                "type": "strong"
              }
            ],
            "direction": "ltr"
          }
        ],
        "image": {
          "dimensions": {
            "width": 1216,
            "height": 792
          },
          "alt": "Claude, Codex, Cursor and Prismic icons",
          "copyright": null,
          "url": "https://prismic-main.cdn.prismic.io/prismic-main/airWI6lQnVZVEOGg_slice3.svg",
          "id": "airWI6lQnVZVEOGg",
          "edit": {
            "x": 0,
            "y": 68,
            "zoom": 1,
            "background": "transparent"
          }
        },
        "alternate_direction": false,
        "link": [
          {
            "link_type": "Web",
            "key": "803ca090-f66b-4458-b607-23c622c780ad",
            "url": "#copy-ai-prompt",
            "text": "✦ Start building with AI",
            "variant": "primary"
          }
        ]
      },
      "id": "main_call_to_action$ca7aa247-31b2-4bc0-b009-6ea019ff89fe",
      "slice_type": "main_call_to_action",
      "slice_label": null
    },
    {
      "variation": "addSpace",
      "version": "initial",
      "items": [],
      "primary": {},
      "id": "main_spacer$8843851e-c460-4fb9-ad23-7bac713200f4",
      "slice_type": "main_spacer",
      "slice_label": null
    },
    {
      "variation": "twoColumnsLargeImage",
      "version": "initial",
      "items": [
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Visual content modeling ",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Save time defining content fields. Add or remove fields in Type Builder and your JSON model updates automatically.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "One-click syncs",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "All changes between your code and the cloud are in one place. Pull them into your project with one command.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Automatic TypeScript",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Code safely with automatic types for your content models and API responses.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Previews at every step",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Preview your work at each stage, from building components to going live.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        }
      ],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "Prismic's visual content modeling tool",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Rather build it yourself? Wire up your page types, fields, and slices visually, and sync to your local project with one command.",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "image": {
          "dimensions": {
            "width": 2400,
            "height": 1200
          },
          "alt": "Screenshot of Prismic's visual content modeling tool showing fields and slices in Type Builder",
          "copyright": null,
          "url": "https://images.prismic.io/prismic-main/airKZKlQnVZVEN8p_cta-slice-edit.png?auto=format,compress",
          "id": "airKZKlQnVZVEN8p",
          "edit": {
            "x": 0,
            "y": 0,
            "zoom": 1,
            "background": "transparent"
          }
        }
      },
      "id": "main_features$3ec56c5f-c49f-4a84-98db-0c97195df453",
      "slice_type": "main_features",
      "slice_label": null
    },
    {
      "variation": "default",
      "version": "initial",
      "items": [
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Fast API, simple to use",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Prismic's API is backed by a CDN, delivering content to your users in milliseconds, wherever they are.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {
            "dimensions": {
              "width": 64,
              "height": 64
            },
            "alt": "API icon",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/1878d6d4-c3e4-401d-bb37-bf7d49e84ed8_icon__api.svg",
            "id": "ZO8gXREAAC0ARqeK",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "icon_color": "purple",
          "link": {
            "link_type": "Web",
            "key": "90b24cd2-0439-4f4c-9f47-2f614a3c26b2",
            "url": "https://prismic.io/docs/api"
          },
          "link_label": "Explore the Prismic API"
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Migration API",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Move content into Prismic with tooling designed for large-scale replatforming and structured content migrations.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {
            "dimensions": {
              "width": 64,
              "height": 64
            },
            "alt": "Migration API icon",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/1878d6d4-c3e4-401d-bb37-bf7d49e84ed8_icon__api.svg",
            "id": "ZO8gXREAAC0ARqeK",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "icon_color": "purple",
          "link": {
            "link_type": "Web",
            "key": "63b14351-21a8-48c3-aa71-08453d626d50",
            "url": "https://prismic.io/features/migration"
          },
          "link_label": "Explore the migration API"
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Built-in image optimization",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "The built-in Imgix integration compresses and optimizes your images on the fly,  no extra infrastructure required.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {
            "dimensions": {
              "width": 64,
              "height": 64
            },
            "alt": "Image optimization icon",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/ZvE577VsGrYSvqrV_icon__cogs.svg",
            "id": "ZvE577VsGrYSvqrV",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "icon_color": "purple",
          "link": {
            "link_type": "Web",
            "key": "33821b0e-6112-4634-821b-5df59193a5f4",
            "url": "https://prismic.io/docs/image"
          },
          "link_label": "Explore images"
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Small and efficient SDKs",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "All Prismic SDKs are fully tested and well maintained. They're performant and lean, bundled with modern tools so you have more kilobytes for what matters most: your website code.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {
            "dimensions": {
              "width": 64,
              "height": 64
            },
            "alt": "SDK icon",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/0603c30a-9320-4a84-87f3-7465564a5d80_icon_toolbox.svg",
            "id": "Y4ivFhEAACAASJMN",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "icon_color": "purple",
          "link": {
            "link_type": "Any"
          },
          "link_label": null
        },
        {
          "heading": [
            {
              "type": "heading3",
              "text": "Environments",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "subheading": [
            {
              "type": "paragraph",
              "text": "Deploy critical website changes with confidence using isolated environments and controlled release workflows.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "icon": {
            "dimensions": {
              "width": 64,
              "height": 64
            },
            "alt": "Environments icon",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/94931c78-fb2c-4b6f-a879-8e664c1d018a_icon__history.svg",
            "id": "Y4ivFhEAACMASJLy",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "icon_color": "purple",
          "link": {
            "link_type": "Web",
            "key": "24f1832d-76bd-4361-8e29-5d951fa43287",
            "url": "https://prismic.io/docs/environments"
          },
          "link_label": "Explore environments"
        }
      ],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "Performance and infrastructure ",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Get started quickly. Keep releasing with confidence.",
            "spans": [],
            "direction": "ltr"
          }
        ]
      },
      "id": "main_features$ea2adec2-ac0e-4b07-86b9-7342415af4a7",
      "slice_type": "main_features",
      "slice_label": null
    },
    {
      "variation": "default",
      "version": "initial",
      "items": [
        {
          "quote": [
            {
              "type": "paragraph",
              "text": "Our Software Engineers ship 10-15 slices every quarter. Our content team's hunger for more slices is growing, which is great, because we create better user experiences.",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "author": "Arnas Juškevičius",
          "author_detail": [
            {
              "type": "paragraph",
              "text": "Technical Lead",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "logo": {
            "dimensions": {
              "width": 560,
              "height": 109
            },
            "alt": "Oxylabs logo",
            "copyright": null,
            "url": "https://prismic-main.cdn.prismic.io/prismic-main/c729610d-663b-439a-bf3f-56390c1ef1f2_oxylabs.svg",
            "id": "Y5HaWxEAACMAOS4d",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          },
          "image": {
            "dimensions": {
              "width": 800,
              "height": 940
            },
            "alt": "Arnas Juškevičius, Technical Lead at Oxylabs",
            "copyright": null,
            "url": "https://images.prismic.io/prismic-main/ec47b2c9-6199-431b-ba36-c8305b035aba_arnas.jpg?auto=format,compress",
            "id": "ZPrrVxEAACkAF1Ax",
            "edit": {
              "x": 0,
              "y": 0,
              "zoom": 1,
              "background": "transparent"
            }
          }
        }
      ],
      "primary": {
        "theme": "Inherit from page",
        "heading": [],
        "subheading": [],
        "background_color": "default"
      },
      "id": "main_testimonials$24229cd2-7c2d-4dba-9e50-3755b3fabece",
      "slice_type": "main_testimonials",
      "slice_label": null
    },
    {
      "variation": "compact",
      "version": "initial",
      "items": [],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "Ready to start coding? ",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [
          {
            "type": "paragraph",
            "text": "Join 3,405 developers and CTOs that are empowering their marketing team with Prismic.",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "link": [
          {
            "link_type": "Web",
            "key": "95e6872a-a2cb-48f3-8b3d-5ea8c3891d9a",
            "url": "#copy-ai-prompt",
            "text": "✦ Get started with AI",
            "variant": "primary"
          },
          {
            "id": "Y3UH2RAAACgAxXmd",
            "type": "page",
            "tags": [
              "Demo"
            ],
            "lang": "en-eu",
            "slug": "see-prismic-in-action",
            "first_publication_date": "2022-11-16T15:55:08+0000",
            "last_publication_date": "2026-09-18T11:48:59+0000",
            "uid": "demo",
            "link_type": "Document",
            "key": "7ab63aa5-42dd-4542-8fa0-0a6aef709170",
            "isBroken": false,
            "text": "Get a demo",
            "variant": "secondary"
          }
        ]
      },
      "id": "main_call_to_action$f269e515-b7ae-43f7-ac4c-a8ec87bd4637",
      "slice_type": "main_call_to_action",
      "slice_label": null
    },
    {
      "variation": "oneColumn",
      "version": "initial",
      "items": [
        {
          "question": [
            {
              "type": "heading3",
              "text": "Can I use Prismic with my existing stack?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "Prismic works with modern frontend frameworks like Next.js, Nuxt, and SvelteKit, and can be added to an existing codebase or used for a new build.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "question": [
            {
              "type": "heading3",
              "text": "How much control do developers have over the Page Builder?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "Developers define the page types, fields, and reusable Slices in code. Marketers get flexibility to build pages, while developers keep control over structure, design system rules, and frontend behavior.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        },
        {
          "question": [
            {
              "type": "heading3",
              "text": "Does Prismic support local development and TypeScript?",
              "spans": [],
              "direction": "ltr"
            }
          ],
          "answer": [
            {
              "type": "paragraph",
              "text": "Yes. Developers can model content locally, generate components, and use automatically generated TypeScript types to work with Prismic content more confidently.",
              "spans": [],
              "direction": "ltr"
            }
          ]
        }
      ],
      "primary": {
        "theme": "Inherit from page",
        "heading": [
          {
            "type": "heading2",
            "text": "FAQ",
            "spans": [],
            "direction": "ltr"
          }
        ],
        "subheading": [],
        "center_heading": false
      },
      "id": "main_faq$9f3df39e-d18f-4b9b-8d17-55492c9b360c",
      "slice_type": "main_faq",
      "slice_label": null
    }
  ],
  "meta_title": "Prismic: The agentic web platform for marketers and AI",
  "meta_description": "Prismic is the agentic web platform for marketing teams. Turn briefs into high-performing websites with AI agents and reusable components. Start free.",
  "social_image": {
    "dimensions": {
      "width": 1200,
      "height": 630
    },
    "alt": "Woman prompting AI to change page content ",
    "copyright": null,
    "url": "https://images.prismic.io/prismic-main/airYaqlQnVZVEOJV_woman-prompting-ai-landing-page-builder.png?auto=format,compress&rect=0,70,624,328&w=1200&h=630",
    "id": "airYaqlQnVZVEOJV",
    "edit": {
      "x": 0,
      "y": 70,
      "zoom": 1,
      "background": "transparent"
    }
  }
}